This is a campaign done for a client of Live Oak Communications. This series communicates their brand in a modern and sophisticated way. McPherson’s pride themselves in their quality dry cleaning and award winning service. With this in mind, it was important to me to not only visualize this through images and font choices, but also tell the story of the feeling someone gets after they go to the dry cleaners—not before. The service itself is not glamorous, but there is no comparison to the feeling you get when you put on a cleanly pressed jacket or dress.
