Simple Kneads was a client for Live Oak Communications. Not only did I take images of the products but also what these products are made of. This bread is founded on a relentless love from a father to his son who suffers from a deathly allergy to gluten. Instead of Pumpernickel, they created Pumpkinickel. Their wit, compassion, and integrity as a baker and businessmen is incredibly well-respected.
My intent with this design solution was to go back to basics. Simple Kneads was recently found and promoted in Whole Foods, and even with the rise of popularity, they are rooted in the same principles they’ve had since their establishment. I communicate this through the raw ingredients and visual language they provide in the images. Together, they create a series of ads that remind consumers how special and down to earth Simple Kneads is.
